Cross-national Marketing

Marketing is about getting products out to a market, i.e. to the potential buyers. Successful marketing is done on the customers' terms, allowing them to get to know the products and desire to buy them. Accordingly, it is extremely important in marketing to speak the customers' language, whether this is French, Spanish or Chinese.

Lingtech can translate websites, brochures, training materials, videos, etc., into virtually all languages. We can also offer localisation of the messages, images and symbols used in marketing, as these are closely linked to the local language and culture. Lingtech can also examine whether the factors upon which we base our marketing are present in the countries in question, e.g. particular infrastructures such as educational systems and hospital structures, or particular patterns of behaviour and gender roles.