Cross-national Sales

Sales are about understanding; understanding your client's identified and unidentified needs. If you sell to large organisations, it's also about understanding decision-making processes and power structures. Sales reflect the client's confidence in the supplier and the product -and confidence builds to a large extent on understanding. We tend to choose the supplier that we understand, and who understands us best. Accordingly, Cross-national Understanding is essential for Cross-national Sales.

Professional translation and adaptation of the many documents that lead to sales represents, in the vast majority of cases, a relatively small investment in comparison with the many other marketing and sales resources that we utilise to reach customers. Lingtech's cross-cultural introduction, which can rapidly provide sales staff with information on a country's local conditions - its politics, history, sociology, business etiquette and decision-making processes - is a small effort that could easily make a big difference to your earnings and bottom line.

Data sheet: Cross-national Sales